The Market Is Always Right at Chicago Booth
Controlling the environment

Do you ever plan a trip or always participate in one?

Do you ever call friends over on a weekend or always wait for an invite?

Do you ever decide which project you want at work or always accept the one that’s offered to you?

In order to control the outcome of your experience, you have to take steps to control your environment.

You can’t control your environment unless you plan ahead and put all the pieces in place.

You can’t plan ahead unless you know what you want.